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Monthly Archives: October 2011

  • The Price is Right?

    Posted on October 8, 2011 by admin

    I recently read an article that explained as the recession continues, most consumers are looking for cheaper products over higher quality -but higher priced- products. Reading the article got me thinking about our fishing lures. Even though we think our lures are an excellent value for a hand-made, unique lure, we could possibly lower the price by using lower quality materials. A good example of that would be to use cheaper china hooks instead of better quality -but more expensive- Mustad hooks.  So the question becomes, for the average fisherman, is price or quality more important? If price is more important, how much would the price have to decrease for you to accept lower quality?


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